As the Harris campaign continues to court male votersnustabet gaming, it is dialing up a deep shot, targeting a venue where it thinks it will reach quite a few of them: professional football.
In a coordinated effort with the campaign, the Democratic National Committee is spending six figures on flyover advertisements knocking former President Donald J. Trump and promoting Vice President Kamala Harris at four N.F.L. games that are taking place on Sunday in swing states, with teams in those matchups collectively accounting for six of the seven main presidential battlegrounds.
The four games are in Wisconsin, where the Green Bay Packers will host the Arizona Cardinals; Nevada, where the Las Vegas Raiders will host the Pittsburgh Steelers; North Carolina, where the Carolina Panthers will host the Atlanta Falcons; and Pennsylvania, where the Philadelphia Eagles will host the Cleveland Browns. (Michigan is the only swing state left out, with its Detroit Lions playing in Dallas on Sunday.)
In Las Vegas, fans will see skytyping planes fly over the stadium to draw a simple message in white: “Vote Kamala.” In the other venues, a plane with a banner will deliver a slightly longer plea: “Sack Trump’s Project 2025! Vote Kamala!” In Philadelphia, that message will include a nod to the home team: “Go Birds!”
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SKIP ADVERTISEMENTThe campaign is part of an effort to attract hard-to-reach voters, especially men, said Abhi Rahman, a spokesman for the Democratic National Committee.
Get the best of The Times in your inboxSign up for Breaking News:Sign up to receive an email from The New York Times as soon as important news breaks around the world.Sign up for For You:A round-up of the best stories personalized to you. Sign up for The Great Read:On weekdays and Sundays, we recommend one piece of exceptional writing from The Times — a narrative or essay that takes you someplace you might not expect to go.“Our goal is to meet people where they are, and there is only a sliver of the electorate that is still undecided,” Mr. Rahman said. “What we know about these undecided people — majority male — is they don’t like to read political publications. They aren’t in the 24-7 world of policy and politics, so what we are trying to do is reach them in a different way.”
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